The Role of Touchpoints in Shaping the Customer Experience throughout the Customer Journey
Purpose: Customer journeys in today’s markets are “multitouch” and multichannel. Thus, the significance of studying customer journeys reflects the need to understand how the customer goes in an ongoing cycle of experience through dealing with the different touchpoints. The paper aims to understand t...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
Damietta University, Faculty of Commerce
2024-07-01
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| Colecção: | المجلة العلمية للدراسات والبحوث المالية والتجارية |
| Assuntos: | |
| Acesso em linha: | https://cfdj.journals.ekb.eg/article_359991_e1b11d7ca59b82e7f294e761310469ed.pdf |
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