O Efeito da Sinalização de Qualidade no Contexto de Serviços
Signaling theory states that signals are firms’ actions that communicate information about the quality of a product. The main purpose of this research is to investigate the effect of signal quality in a service context, through the investigation of the signaling effects of price and responsiveness i...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2014-05-01
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| سلاسل: | RAC: Revista de Administração Contemporânea |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.anpad.org.br/periodicos/arq_pdf/a_1467.pdf |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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