Query-Based-Learning Genetic Algorithm to Construct Mobile-Oriented Catalogs in M-Commerce
This paper seeks to optimize customer attraction for mobile apps in m-commerce. We model this problem as a mobile-oriented catalog (MOC) segmentation problem. We use query-based learning (QBL) to develop MOCs and aim to attract most number of customers through minimal number of MOCs. This paper illu...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
IEEE
2017-01-01
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| coleção: | IEEE Access |
| Assuntos: | |
| Acesso em linha: | https://ieeexplore.ieee.org/document/7902127/ |
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