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Digital Marketing Soft Skills and University Students’ Perceptions of Employability

Over the past several decades, the digital transformation of businesses has revolutionized the role of the digital marketing environment within organizations. Consumer behaviour has also fundamentally changed, affecting important requirements for marketing professionals, and therefore, new hard and...

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Autore principale: Ildiko Kovacs
Natura: Artigo
Lingua:Inglês
Pubblicazione: Pact4Youth Association 2021-03-01
Serie:GiLE Journal of Skills Development
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Accesso online:https://gjsd.gile-edu.org/index.php/home/article/view/6
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