AN INFORMATION TECHNOLOGY FOR THE SUPPORT FOR SOLVING THE ANALYSIS PROBLEM OF THE CUSTOMERS’ VALUE WITHIN THE ENTERPRISE CRM-STRATEGY IMPLEMENTATION

This study considers a CRM-approach and methods for analyzing customer base. Mathematical and algorithmic support was developed for the analysis of customer value in a trading enterprise. Algorithmic support is presented using the IDEF0 notation. A software solution was developed to assess customer...

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Detalhes bibliográficos

Principais autores:	Dmytro Leonidovych Orlovskyi, Andrii Mykhailovych Kopp, Anastasiia Andriivna Pyvovarova
Formato:	Artigo
Idioma:	Inglês
Publicado em:	National Technical University Kharkiv Polytechnic Institute 2019-07-01
coleção:	Вісник Національного технічного університету "ХПÌ": Системний аналіз, управління та інформаційні технології
Assuntos:	client customer value customer classification crm analysis value analysis sales funnel rfm analysis
Acesso em linha:	http://samit.khpi.edu.ua/article/view/172645
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