THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND INNOVATION ON COMPETITIVE ADVANTAGE
The purpose of this study was to determine the effect of entrepreneurial orientation, market orientation, and product innovation on competitive advantage. This research uses quantitative methods and uses purposive sampling techniques by distributing 83 questionnaires to MSMEs of various cakes in Ko...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Nusa Cendana
2025-03-01
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| Colecção: | Journal of Management Small and Medium Enterprises (SME's) |
| Assuntos: | |
| Acesso em linha: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/18461 |
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