Factors affecting customer loyalty in the logistics service industry: A mediating effect of customer satisfaction
Purpose — This study aims to analyze the effect of service quality and customer experience on customer loyalty in the logistics service industry, with customer satisfaction as a mediating factor. Method — This research employed a quantitative approach, focusing on the JNE customers residing in Sari...
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| Médium: | Artigo |
| Jazyk: | Inglês |
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Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2023-07-01
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| Edice: | Journal of Enterprise and Development |
| Témata: | |
| On-line přístup: | https://journal.uinmataram.ac.id/index.php/jed/article/view/7887 |
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