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Testing the effect of a dynamic descriptive social norm message on meat-free food selection in worksite cafeterias: a randomized controlled trial

Abstract Background Overconsumption of meat is a threat to planetary health. Meat consumption is socially and culturally patterned, and interventions using social norms could be a promising strategy to encourage meat reduction. Methods We developed and tested the effectiveness of a dynamic descripti...

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Autors principals: Elif Naz Çoker, Rachel Pechey, Susan A. Jebb
Format: Artigo
Idioma:Inglês
Publicat: BMC 2025-08-01
Col·lecció:BMC Medicine
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Accés en línia:https://doi.org/10.1186/s12916-025-04302-9
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