Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example

Organisations use loyalty programmes to stimulate customer loyalty, and consumers presumably join these programmes to obtain a number of benefits or rewards arising from their membership. While consumer loyalty and loyalty programmes have been popular research topics, research which investigates cus...

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Detalhes bibliográficos

Principais autores:	L Radder, M van Eyk, C Swiegelaar
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Institute of Marketing Management Graduate School 2015-06-01
coleção:	The Retail and Marketing Review
Assuntos:	benefits consumer loyalty grocery retailer loyalty rewards loyalty programme perceptions retailer store loyalty south africa
Acesso em linha:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR11_1_92-105.pdf
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