Does knowledge and brand image affect the intention to save in Islamic banks?
Purpose- This study aims to determine the effect of knowledge and brand image variables related to the interest of IAIN Fattahul Muluk Papua students in saving at Islamic banks. Method- This research is a quantitative research using multiple regression analysis method with two X variables and on...
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| Autors principals: | , , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Islam Negeri Walisongo Semarang
2022-10-01
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| Col·lecció: | Al-Arbah |
| Matèries: | |
| Accés en línia: | https://journal.walisongo.ac.id/index.php/arbah/article/view/15149 |
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