BOOK SUMMARY AS AN ADVERTISING TEXT
The relevance of the research is the study of a book summary as an advertising text which is due to transformations of the information market that significantly changed the situation in the publishing business. In particular, the need to buy printed edition disappeared in the Ukrainian society after...
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Borys Grinchenko Kyiv Metropolitan University
2018-12-01
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| Collection: | Інтегровані комунікації |
| Sujets: | |
| Accès en ligne: | https://intcom.kubg.edu.ua/index.php/journal/article/view/111 |
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