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EMPIRICAL STUDY OF PURCHASE INTENTION AND BEHAVIOR OF E-COMMERCE CONSUMERS IN INDONESIA

E-commerce in Indonesia is currently growing as consumers make an increasing number of online purchases, making the competition fiercer between e-commerce business players in the country. Despite this growth, e-commerce in Indonesia faces challenges remaining to their development such as a gap in in...

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Hlavní autoři: Farah Alfanur, Yasuo Kadono
Médium: Artigo
Jazyk:Inglês
Vydáno: Zibeline International 2021-03-01
Edice:Malaysian E Commerce Journal
Témata:
e-commerce
technology acceptance and use
purchase intention
purchase behavior
indonesia
On-line přístup:https://myecommerecejournal.com/wp-content/uploads/2021-issue1/1mecj2021-20-28.pdf
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