TOURIST ATTITUDES AS A FORMATION OF ELECTRONIC WORD-OF-MOUTH INTENTION AND VISIT INTENTION BUILT BY PERCEPTION OF SOCIAL MEDIA CONTENT AND PERCEPTION OF CITY IMAGE

Garut is one of the regions in West Java that has a lot of tourism potential. However, the number of tourists visiting Garut in 2014–2023 has not fully reached its target. This study aims to examine the effect of the perception of social media content and perception of city image on tourist attitude...

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Autori principali:	Nunung - Nurbaeti, Shine Pintor Siolemba Patiro, Weni - Novandari
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Universitas Pelita Harapan 2025-05-01
Serie:	DeReMa (Development Research of Management): Jurnal Manajemen
Soggetti:	perception of city image tourist attitude e-wom intention visit intention perception of social media content city image tourism
Accesso online:	https://ojs.uph.edu/index.php/DJM/article/view/8929
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