The use of marketing methods in the medical library work
Application of marketing approaches in the Scientific Medical Library of the SSMU. The use of additional financial assets for library development. Informational and promotional activities. Library work on the formation and perfection of the image.
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Siberian State Medical University (Tomsk)
2003-03-01
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| Schriftenreihe: | Бюллетень сибирской медицины |
| Schlagworte: | |
| Online-Zugang: | https://bulletin.ssmu.ru/jour/article/view/3866 |
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