From sharing economy to financial success in UAE through a model of digital marketing innovation, technology implementation and AI-driven communication
Abstract This research is intended to explore the connection between various aspects such as the usage of metaverse technology, sharing economy, digital marketing innovation, and the utilization of artificial intelligence for communication and profitability of the banking and financial technology se...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Springer
2026-05-01
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| Serier: | Discover Sustainability |
| Fag: | |
| Online adgang: | https://doi.org/10.1007/s43621-026-03387-3 |
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