From sharing economy to financial success in UAE through a model of digital marketing innovation, technology implementation and AI-driven communication

Abstract This research is intended to explore the connection between various aspects such as the usage of metaverse technology, sharing economy, digital marketing innovation, and the utilization of artificial intelligence for communication and profitability of the banking and financial technology se...

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Autores principales:	Ahmad Ibrahim Aljumah, Mohammed Nuseir, Ghaleb El Refae, Mohsen Ali Muthanna
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Springer 2026-05-01
Colección:	Discover Sustainability
Materias:	Sharing economy platforms Metaverse technology implementation Digital marketing innovation AI-driven communication Sustainable financial performance
Acceso en línea:	https://doi.org/10.1007/s43621-026-03387-3
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