From sharing economy to financial success in UAE through a model of digital marketing innovation, technology implementation and AI-driven communication

Abstract This research is intended to explore the connection between various aspects such as the usage of metaverse technology, sharing economy, digital marketing innovation, and the utilization of artificial intelligence for communication and profitability of the banking and financial technology se...

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Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Ahmad Ibrahim Aljumah, Mohammed Nuseir, Ghaleb El Refae, Mohsen Ali Muthanna
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Springer 2026-05-01
Σειρά:	Discover Sustainability
Θέματα:	Sharing economy platforms Metaverse technology implementation Digital marketing innovation AI-driven communication Sustainable financial performance
Διαθέσιμο Online:	https://doi.org/10.1007/s43621-026-03387-3
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