ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES

In crisis situations, the competitiveness of transnational companies becomes a particularly complex concept, due to the fact that said business entities are continuously moving within the context of internationalization and increasing use of global strategies. Given the current economic context, one...

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Bibliografiske detaljer

Principais autores:	LIVIU RADU, CARMEN RADU
Format:	Artigo
Sprog:	Inglês
Udgivet:	Nicolae Titulescu University Publishing House 2012-05-01
Serier:	Challenges of the Knowledge Society
Fag:	national competitiveness transnational companies’ competitiveness competitive advantage transnational level economic crisis
Online adgang:	http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_017.pdf
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