Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand
Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments profitable. Nevertheless, in todays’ intensifying competition creating effective advertising campaigns becom...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Col·lecció: | Journal of Emerging Trends in Marketing and Management |
| Matèries: | |
| Accés en línia: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_63.pdf |
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