Determinants of Generative AI System Adoption and Usage Behavior in Korean Companies: Applying the UTAUT Model
This study addresses the academic gap in the adoption of generative AI systems by investigating the factors influencing technology acceptance and usage behavior in Korean firms. Although recent advancements in AI are accelerating digital transformation and innovation, empirical research on the adopt...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
MDPI AG
2024-11-01
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| 叢編: | Behavioral Sciences |
| 主題: | |
| 在線閱讀: | https://www.mdpi.com/2076-328X/14/11/1035 |
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