Market-Driven Management, Competitive Customer Value and Global Networks
Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an ‘outside-in’ vision, based on: the identification of products with a higher value than that of...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Niccolò Cusano University-Rome
2009-01-01
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| Colecção: | Symphonya |
| Assuntos: | |
| Acesso em linha: | https://symphonya.unicusano.it/index.php/sym/article/view/9350 |
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