INTEGRATING TECHNOLOGY READINESS WITH UTAUT TO EXPLAIN GEOTAGGING ADOPTION AMONG TOURISTS IN BANGLADESH: THE MODERATING ROLE OF TECHNOLOGY ANXIETY

This study aims to investigate the examine tourists’ behavioral intention to adopt geotagging services, a technology imperative for tracking tourist movement and destination branding. It integrates the drivers of technology readiness (TR)— optimism, innovativeness, discomfort, and insecurity—with...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Md Ziaul HAQUE, Md Shamimul ISLAM, Soroush MOEINZADEH, Tasnia ALAM, Aimin QIAN, Suraiea Akter LUCKY
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Editura Universităţii din Oradea 2026-01-01
Schriftenreihe:	Geo Journal of Tourism and Geosites
Schlagworte:	tourism geotagging adoption social networking sites technology readiness drivers technology anxiety multigroup analysis
Online-Zugang:	https://gtg.webhost.uoradea.ro/PDF/GTG-1-2026/gtg.64110-1660.pdf
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