Adopting the Internet of Things and Big Data in Real-Time for Customer Acquisition in a Cloud Environment: An Exploratory Literature Review
In this age of consumerism, most companies are doing their utmost to convince their customers of their products and to attract new customers. The IT development we see today is a perfect solution for strengthening the relationship between companies and their customers, giving them the opportunity to...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2025-12-01
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| Serie: | Engineering Proceedings |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2673-4591/112/1/76 |
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