Betting exclusively by private labels: could it have negative consequences for retailers?
Purpose - The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs). Design/methodology/approach - The authors develo...
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| Главные авторы: | , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Emerald Publishing
2018-09-01
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| Серии: | Spanish Journal of Marketing-ESIC |
| Предметы: | |
| Online-ссылка: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-009 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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