ALL THAT GLITTERS IS NOT GOLD: BEYOND ONLINE HOTEL REVIEWS
Purpose - The purpose of this study was to uncover potential thematic mismatches between textual comments in online hotel reviews, on the one hand, and rating categories in those reviews, consumer experience scales, and marketing tools, on the other; and to draw attention to challenges that these mi...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
|---|---|
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Faculty of tourism and hospitality management
2022-10-01
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| Cyfres: | Tourism and Hospitality Management |
| Pynciau: | |
| Mynediad Ar-lein: | https://thm.fthm.hr/images/issues/vol28no3/5_FirstKomen_Vujicic |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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