The role of Marketing in Consumer Welfare: Analyzing Dichotomies
People often criticize marketing practices for believing that they are unethical and do not stimulate consumer welfare. From this criticism, this paper analyzes how the marketing subject has dealt with the topic of consumer welfare in recent years. Through a theoretical reflection, this work propose...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Faculdade Meridional IMED
2020-10-01
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| Serier: | Revista de Administração IMED |
| Fag: | |
| Online adgang: | https://seer.atitus.edu.br/index.php/raimed/article/view/3602 |
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