La patrimonialisation des marques : exploration empirique de deux musées de marque
In order to differentiate themselves within saturated markets, brands are constantly looking for distinctive ways to create value. Thus, they often turn to techniques inspired by the worlds of arts and culture. The integration of brands within the world of art is perfectly illustrated by the develop...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Francês |
| Publicat: |
Avignon Université
2023-12-01
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| Col·lecció: | Culture & Musées |
| Matèries: | |
| Accés en línia: | https://journals.openedition.org/culturemusees/10701 |
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