Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on obsessive-compulsi...

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Autori principali:	Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Vilnius Gediminas Technical University 2025-03-01
Serie:	Business: Theory and Practice
Soggetti:	obsessive compulsive buying brand attachment hedonic value custumer-based brand value
Accesso online:	https://jest.vgtu.lt/index.php/BTP/article/view/20636
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