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Is Organic Certification Important to Farmers’ Market Shoppers or Is Eco-friendly Enough?

This study examines consumer preferences and willingness to pay (WTP) for organic and eco-friendly peaches, Prunus persica L., over conventional peaches in Utah. Data were collected at farmers’ markets across Utah, including actual peach purchases coupled with an in-person survey and analyzed using...

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Bibliografiske detaljer
Principais autores: Kynda R. Curtis, Tatiana Drugova, Trevor Knudsen, Jennifer Reeve 2, Ruby Ward
Format: Artigo
Sprog:Inglês
Udgivet: American Society for Horticultural Science (ASHS) 2020-10-01
Serier:HortScience
Fag:
Online adgang:https://journals.ashs.org/hortsci/view/journals/hortsci/55/11/article-p1822.xml
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