APLIKASI ANALISIS DISKRIMINAN DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PRODUK McCafe (Studi Kasus: McDonald’s Jimbaran Bali)
McDonald’s is one of fast food company that is growing rapidly. McDonald’s continues to innovate to satisfy customers. It introduced the concept of a cafe with the name McCafe. Because of the competition with other fast food restaurants, McDonald’s needs to improve the quality of McCafe favored by c...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Udayana
2018-02-01
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| coleção: | E-Jurnal Matematika |
| Acesso em linha: | https://ojs.unud.ac.id/index.php/mtk/article/view/37606 |
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