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BINGE-WATCHING ADDICTION ON OVER-THE-TOP (OTT) AND ITS IMPACT ON ACADEMIC PERFORMANCE AMONG UNDERGRADUATE STUDENTS

The rise of video-on-demand in the streaming industry has contributed to binge-watching. Binge-watching can be defined as viewing two or more episodes of a series consecutively. The scenario of binge-watching has definite benefits and disadvantages for viewers. Binge-watching, due to its highly imme...

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Autori principali: Dzaa Imma Abdul Latiff, Ahmad Syakir Salman Salleh @Abdul Latif, Wan Anis Aqilah Megat Zambri, Suhaila Kamal, Muhammad Nabihan Abu Bakar
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universiti Teknologi MARA, Negeri Sembilan 2025-10-01
Serie:Journal of Academia
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Accesso online:https://journal.uitm.edu.my/ojs/index.php/JOA/article/view/5391/5092
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