BINGE-WATCHING ADDICTION ON OVER-THE-TOP (OTT) AND ITS IMPACT ON ACADEMIC PERFORMANCE AMONG UNDERGRADUATE STUDENTS
The rise of video-on-demand in the streaming industry has contributed to binge-watching. Binge-watching can be defined as viewing two or more episodes of a series consecutively. The scenario of binge-watching has definite benefits and disadvantages for viewers. Binge-watching, due to its highly imme...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universiti Teknologi MARA, Negeri Sembilan
2025-10-01
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| Serie: | Journal of Academia |
| Soggetti: | |
| Accesso online: | https://journal.uitm.edu.my/ojs/index.php/JOA/article/view/5391/5092 |
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