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Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies

Pharmaceutical drug promotional literature is an important method of spreading the information regarding the drug to physicians. It is observed that physicians do get influenced by these drug promotional literature. Various studies revealed that many of the drug promotional literature provide insuff...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Jay Karan, Arvind Panwar, Preeti Yadav, N. D. Kantharia
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Eldaghayes Publisher 2011-01-01
Saila:National Journal of Physiology, Pharmacy and Pharmacology
Gaiak:
Sarrera elektronikoa:http://www.ejmanager.com/fulltextpdf.php?mno=6454
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