ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES

In the modern world innovation is one of the key factors determining the economic prospects of enterprises development, commodity markets, sectors of the economy and the state generally. The complete implementation of innovative technologies in marketing communicative policy of intangible enterprise...

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Hlavní autoři:	Timur A. Tultaev, Irina V. Tultaeva
Médium:	Artigo
Jazyk:	Russo
Vydáno:	Plekhanov Russian University of Economics 2016-08-01
Edice:	Статистика и экономика
Témata:	товар инновации интернет сфера услуг маркетинг маркетинговые коммуникации продвижение технология wow-call product innovation the internet service sector marketing marketing communications promotion wow-call technology
On-line přístup:	https://statecon.rea.ru/jour/article/view/267
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