Investigating the willingness to pay for green hotels: the effects of destination image and environmental beliefs
This study proposes and evaluates a framework in examining the effects of destination image and environmental beliefs on the willingness to pay (WTP) for green hotels. Additionally, the study finds that the role of customer attitude to green hotels has an important role in the proposed framework. Da...
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Emerald Publishing
2021-12-01
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| Collection: | Journal of International Economics and Management |
| Sujets: | |
| Accès en ligne: | https://jiem.ftu.edu.vn/index.php/jiem/article/view/21 |
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