CRISIS COMMUNICATION ON LINKEDIN: HOW CEO CONTENTS ON COVID-19 AFFECT SME MARKET OUTCOMES
This paper investigates how CEO communication on LinkedIn related to COVID-19 content influenced the stock market performance during the pandemic period. Prior research highlights the importance of executive visibility and media presence in enhancing firm recognition, investor interest, and financia...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
World Scientific Publishing
2026-06-01
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| Col·lecció: | Journal of Financial Management, Markets and Institutions |
| Matèries: | |
| Accés en línia: | https://www.worldscientific.com/doi/10.1142/S2282717X26400049 |
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