USING SOCIAL MEDIA ANALYTICS AND PARSING PROGRAMS TO IDENTIFY AND ANALYZE THE TARGET AUDIENCE

Social media analytics is the backbone of successful marketing. It allows you to accurately find and understand the target audience of the company. However, this requires analyzing a huge amount of publicly available data. This is where software tools come to the rescue, allowing such analysis to be...

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Detalhes bibliográficos

Principais autores:	Vasily KASHKIN, Yuriy ANDROSIK
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Bucharest University of Economic Studies 2024-03-01
coleção:	Business Excellence and Management
Assuntos:	social network social media social media analytics social media analytics software tools text analytics image analytics audio analytics video analytics target audience
Acesso em linha:	https://beman.ase.ro/no141/4.pdf
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