Predictors of Mobile News Consumption through News Applications (Apps): The Impacts of Audience Characteristics, Media Usage, and Motivations
This study investigates news audiences’ platform preferences, usage patterns, and factors affecting their mobile news consumption through news apps. Four explanatory factors, news app users’ demographics, news media usage, perceptions, and motivations, are proposed to predict adoption intention. By...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2024-08-01
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| coleção: | Journalism and Media |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/2673-5172/5/3/68 |
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