Clustering TV Viewing Behavior for Digital Twin Construction Using Television Viewing History Data

This study presents the construction of the first digital twin utilizing non-identifiable television viewing history data. As the media landscape continues to evolve, understanding viewer behavior has become increasingly crucial. By simulating viewing behaviors based on real-time data, our approach...

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Bibliografische gegevens

Hoofdauteurs:	Daiki Mayumi, Hiroki Matsuda, Tetsuya Yokota, Taichi Sakakibara, Yuki Matsuda, Keiichi Yasumoto
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	IEEE 2025-01-01
Reeks:	IEEE Access
Onderwerpen:	Television connected TV Internet of Things television viewing behavior non-identifiable TV viewing history data simulation
Online toegang:	https://ieeexplore.ieee.org/document/11236087/
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