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Rating the Audience

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Balnaves, Mark, O'Regan, Tom, Goldsmith, Ben
Format: Livro
Sprache:Inglês
Veröffentlicht: Bloomsbury Academic 2011
Schlagworte:
Online-Zugang:https://directory.doabooks.org/handle/20.500.12854/92860
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