Consumer Psychology

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

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Détails bibliographiques

Auteurs principaux:	Hackett, Paul M.W., Schwarzenbach, Jessica B., Jürgens, Uta Maria
Format:	Livro
Langue:	Inglês
Publié:	Verlag Barbara Budrich 2016
Sujets:	thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics Business & Economics Consumer Behavior
Accès en ligne:	https://directory.doabooks.org/handle/20.500.12854/79561
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