Marketing Strategies of the Horticultural Production Chain

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

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Detalhes bibliográficos
Autor Corporativo: Palma, Marco A.
Formato: Livro
Idioma:Inglês
Publicado em: MDPI - Multidisciplinary Digital Publishing Institute 2021
Assuntos:
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
marketing
relationship marketing
social-media marketing
new-media marketing
green industry
qualitative
garden center
nursery
landscape
Acer rubrum
Taxodium distichum
Vitex agnus-castus
gain
loss
landscape establishment
tree establishment
food loss
sustainability
food supply chain
food security
loss management
productivity
Keywords: food security
horticulture
tomato
postharvest loss
food loss and waste
private food policy and standards
destination of loss
price consciousness
visual attention
in-store signage
ornamental plants
conjoint analysis
smallholders
farm production diversity
food consumption diversity
seasonal food consumption
Tanzania
ornamental horticulture businesses
nurseries
garden centers
landscape businesses
social media
marketing costs
export performance
ARDL bound test cointegration
Ethiopia
postharvest
post-harvest
Pacific
municipal market
road-side market
Honiara
Guadalcanal
Malaita
Acesso em linha:https://directory.doabooks.org/handle/20.500.12854/68506
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