Advances in Customer Relationship Management

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the...

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Xehetasun bibliografikoak

Erakunde egilea:	Catalan-Matamoros, Daniel
Formatua:	Livro
Hizkuntza:	Inglês
Argitaratua:	IntechOpen 2012
Gaiak:	thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy Business strategy
Sarrera elektronikoa:	https://directory.doabooks.org/handle/20.500.12854/65995
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