From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:Frontiers Research Topics
Main Authors: Monica Gomez-Suarez, Maria Pilar Martinez-Ruiz, Ana Isabel Jimenez-Zarco, Alicia Izquierdo-Yusta
פורמט: Livro
שפה:Inglês
יצא לאור: Frontiers Media SA 2018
נושאים:
BF1-990
Q1-390
bic Book Industry Communication::J Society & social sciences::JM Psychology
thema EDItEUR::J Society and Social Sciences::JM Psychology
consumer emotional journey
Consumer behavior
marketing 3.0
co-creation
consumer 3.0
marketing 4.0
mobile
online
consumer experience
גישה מקוונת:https://directory.doabooks.org/handle/20.500.12854/48099
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