Individualisierung und mobile Dienste am Beispiel der Medienbranche

Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...

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Detalhes bibliográficos

Autor principal:	Kaspar, Christian Markus
Formato:	Livro
Idioma:	Alemão
Publicado em:	Universitätsverlag Göttingen 2006
Assuntos:	media economy internet thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries
Acesso em linha:	https://directory.doabooks.org/handle/20.500.12854/39683
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