Consumer-Citizens of China
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...
Shranjeno v:
izdano v: | Routledge Contemporary China Series |
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Main Authors: | , |
Format: | Livro |
Jezik: | Inglês |
Izdano: |
Taylor & Francis
2010
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Teme: | |
Online dostop: | https://directory.doabooks.org/handle/20.500.12854/38578 |
Oznake: |
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