Consumer-Citizens of China

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...

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Vydáno v:Routledge Contemporary China Series
Hlavní autoři: Tian, Kelly, Dong, Lily
Médium: Livro
Jazyk:Inglês
Vydáno: Taylor & Francis 2010
Témata:
internationale marketing
aziatische studies
marketing
international marketing
chinese studies
consumentengedrag
consumer behaviour
asian studies
Beijing
Brand
China
Western culture
Western world
thema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art
thema EDItEUR::1 Place qualifiers::1F Asia::1FP East Asia, Far East
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFS Consumerism
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
On-line přístup:https://directory.doabooks.org/handle/20.500.12854/38578
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