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Consumer-Citizens of China

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...

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Bibliografske podrobnosti
izdano v:Routledge Contemporary China Series
Main Authors: Tian, Kelly, Dong, Lily
Format: Livro
Jezik:Inglês
Izdano: Taylor & Francis 2010
Teme:
Online dostop:https://directory.doabooks.org/handle/20.500.12854/38578
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