La gestión de intangibles en el espacio iberoamericano: Construcción de marcas responsables y sostenibles en la economía de la reputación

If today we can speak about a consumer ethics, as the result of the growing awareness of citizens, this means that the opinions who consumers take are no longer just based on the prices of goods or services and their respective quality (s), but in the attention that is given to the type of company t...

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Pubblicato in:	Empreendedorismo e Gestão
Autori principali:	Figueira, João, Mañas-Viniegra, Luis
Natura:	Livro
Lingua:	Espanhol
Pubblicazione:	Coimbra University Press 2021-07-28
Soggetti:	thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSC Brands and branding Responsabilidade Social Organizações Reputação Iberoamericano
Accesso online:	https://directory.doabooks.org/handle/20.500.12854/159130
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