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Chapter 1 Consuming atmospheres

This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijät: Steadman, Chloe, Coffin, Jack
Aineistotyyppi: Livro
Kieli:Inglês
Julkaistu: Taylor & Francis 2024
Aiheet:
Linkit:https://directory.doabooks.org/handle/20.500.12854/122470
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