Equity Crowdfunding in Sports Clubs

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting...

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Detalhes bibliográficos
Publicado no:Routledge Research in Sport Business and Management
Autor principal: Kościółek, Szczepan
Formato: Livro
Idioma:Inglês
Publicado em: Taylor & Francis 2024
Assuntos:
bic Book Industry Communication::W Lifestyle, sport & leisure::WS Sports & outdoor recreation::WSB Sporting events & management::WSBM Sports management & facilities
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing
bic Book Industry Communication::K Economics, finance, business & management::KF Finance & accounting::KFF Finance
Behaviour;Consumer;Consumer-Oriented;Crowdfunding;campaigns;crowdsourcing;equity;Fan Communities;funding;fundraising;Investment;Management;Marketing;Marketing Management;Marketing Strategies;marketing communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports marketing;sport funding;sport management
Acesso em linha:https://directory.doabooks.org/handle/20.500.12854/112793
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