Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media schol...

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Detalhes bibliográficos
Publicado no:Routledge Research in the Creative and Cultural Industries
Autor principal: Derda, Izabela
Formato: Livro
Idioma:Inglês
Publicado em: Taylor & Francis 2024
Assuntos:
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSA Advertising
business;business models;commerce;creative collaborations;creativity;culture;entertainment;innovation;media
Acesso em linha:https://directory.doabooks.org/handle/20.500.12854/107929
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