The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	Rhetoric, Politics and Society
المؤلفون الرئيسيون:	Bengtson, Erik, Mossberg, Oskar
التنسيق:	Livro
اللغة:	Inglês
منشور في:	Springer Nature 2023
الموضوعات:	thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies
الوصول للمادة أونلاين:	https://directory.doabooks.org/handle/20.500.12854/101466
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!